Agile Data

Glossary

Agile Data Technologies

• Computer Assisted Personal Interviews (CAPI)

  Computer Assisted Personal Interviews (CAPI) is a survey method where interviewers conduct face-to-face interviews using a handheld computer or tablet to ask questions and record responses. This technique enhances data accuracy and efficiency by allowing for real-time data entry and the use of complex question formats, making it effective for collecting detailed information in various research settings.

• Computer Assisted Telephone Interviews (CATI)

  Computer Assisted Telephone Interviews (CATI) is a survey method where interviewers conduct telephone interviews using a computer system to manage questions and responses. This approach improves data accuracy and efficiency by reducing human error and allowing for immediate data entry. CATI is widely used in market research and public opinion polling to collect quantitative data from various respondents.

• WhatsApp

  Using WhatsApp technology for surveys involves leveraging the messaging platform to distribute and collect survey questions from respondents. This method allows for real-time communication, quick responses, and easy sharing of multimedia content, making it an accessible and cost-effective way to gather data from a wide audience.

• Interactive Voice Response (IVR)

  Interactive Voice Response (IVR) is an automated system that allows users to interact with a computer using voice or keypad inputs, often used for surveys, customer service, or data collection, allowing users to respond to pre-recorded questions.

• Satellite Technology

  Satellite technology refers to the use of satellites orbiting the Earth to collect data, communicate, or provide services such as GPS navigation, weather monitoring, and remote sensing for various applications, including agriculture and environmental management.

• Mobile App

  A mobile application is a software program designed to run on smartphones and tablets, providing users with specific functionalities.

• SMS (Short Message Service)

  SMS (Short Message Service) is a text messaging service for sending short, plain text messages between mobile devices.